Sales Promotions Roundup

agencyfaqs! News Bureau

NEW DELHI, August 26

The past week saw a range of offers in the textiles and apparels segment. But, as usual, the week was dominated by promotions by the household durables manufacturers.

First things first. In Delhi, the ‘honest' shirt from Peter England was cheaper by 20 per cent. Staying in the capital, one got Rs 150 off on a pair of San Frisco trousers in exchange for an old pair. This offer is valid till August 31. In the City of Gardens - Bangalore - buying two Oxemberg garments worth Rs 1,000 and above got the buyer a shirt worth Rs 399 as a gift. Premium shirt-maker Vivaldi offered a Featherlite shirt for Rs 51 on buying a Vivaldi shirt or a trouser. This offer was valid only in Mumbai.

In textiles, the series of offers on bedsheets, towels and furnishings from Bombay Dyeing continued from last week. On buying material worth Rs 750, the buyer got a medium size bath towel worth Rs 144. Material worth Rs 1,050 came with a satin dyed single bedsheet worth Rs 225. On material worth Rs 1,450, one got a printed single bedsheet and a pillow cover, worth Rs 291. All three offers were valid only in Mumbai.

On to home durables. In Ahmedabad, a Kenwood XD-V323 music system came with seven VCDs. A half-hearted effort by the Japanese audio specialist to boost sales of a high end product. On buying a Videocon product and scratching the card that came with it, one got a gold coin, right from a 1-gm coin to a 100-gm one. On filling a contest-form, one became eligible to win from a plethora of prizes, that included a single prize worth Rs 1 crore, 10 prizes of Rs 5 lakh each, 50 prizes of Rs 1 lakh each, 100 units of 29 inch True Flat TVs worth Rs 40,000 each, and many more.

Into the kitchen. Buying a Sharp microwave oven in Mumbai, the buyer got a gift as well as microwave cooking lessons in the comfort of one's home. In Delhi, every Nirlep Select pan came with a gift, ranging from holidays in Switzerland and Singapore, to washing machines and many others. A total of 1,00,000 gifts. Then there was Rs 3,500 off on a BPL cooking range in exchange for an old one. In Delhi, a Kenstar water purifier came with an OTG worth Rs 2,250. The largest white goods company in the world, Whirlpool, offered up to Rs 9,000 off on a Quick-Chill refrigerator in exchange for an old refrigerator. This offer is valid till 15 September.

There's a battle going on between water-heater manufacturers. In Andhra Pradesh, Karnataka and Tamil Nadu, select models of Lexus Water Heaters came with a Teflon coated electric iron worth Rs 660. In Delhi and Haryana, a Bajaj water heater came with a Light Weight iron worth Rs 525. The offer from Bajaj is valid till August 31.

Now some food for thought. A pack of Maggi Sweet & Sour noodles was cheaper by Rs 2 while a 600-gm bottle of Maggi tomato ketchup was cheaper by Rs 7. Both offers were valid only in select cities. A 500-gm Junior Horlicks jar or refill pack came with a Super Sipper. Seems Horlicks is trying to become kids-friendly. In Ahmedabad and Gandhinagar, there were price offs on select Vadilal ice-creams.

Publications also rose to the occasion. On subscribing to Outlook and filling up a contest form, the subscriber became eligible to win prizes, which included five Thomson CTVs, five Vintron PCs, 25 Videocon Washing machines, five Hitachi ACs, among others. In all, there were about 2,500 prizes to be won. These were in addition to the assured gifts of Beetel Millenium telephones and Visual Encyclopaedias. Each issue of popular film magazine Filmfare, on the other hand, came with a bottle of Parachute dandruff solution hair oil.

On to the wheels department , Bajaj offered Rs 3,000 off on its motorcycles in Bangalore, and Rs 1,500 off on its scooters in Delhi, Faridabad and Gurgaon.

A peek at other important sales promotions of the week. A Mortein liquid vapouriser machine came with two Lo-Smell liquid refills worth Rs 110. Not a bad deal, considering that the machine itself costs Rs 99! A Lexmark 3200 printer got the buyer a personal stereo cassette player. In Delhi, buying a ‘Mast offer' ticket for Appu Ghar amusement park got the thrill-seeker a free umbrella, 10 balloons, a pack of Nestle Milkmaid chocolate pudding mix, free entry to Oysters and lots of other gifts.

In Mumbai, using one's Citibank ATM / Debit card for dining at premium restaurants got the user a 20 per cent discount. This Wine ‘n Dine offer is valid from 20 August to 15 October. In the final promotion of the week, Four Square cigarettes had whole lot of goodies on offer. Buyers had the chance to win prizes that ranged from four Ford Ikons, 16 Akai home theatre systems, 64 Philips CD players and 256 gold coins.

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