Cisco unveils GlobalDSL strategy

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Cisco Systems, the worldwide leader in networking for the Internet, today announced its GlobalDSL (digital subscriber link) strategy to help service providers achieve the true market and service potential of DSL-based broadband access. The three-part strategy will introduce IP (Internet protocol) DSL switching across Cisco 6000 platform which in turn will help service providers increase revenue with delivery of DSL to any user in any place with any service.

The Cisco GlobalDSL strategy will enable service providers to increase revenue by expanding their addressable market and delivering a broader, richer set of value-added service offerings. The strategy is designed to open up new broadband opportunities for service providers by overcoming barriers to DSL deployment.

"The DSL market has the potential to be on a much steeper growth path," said Enzo Signore, director of DSL Marketing for the Cisco DSL and Integrated Access Business Unit. "The total access market - including dial, ISDN, cable, DSL and wireless - is expected to have over 50 million subscribers in North America alone by the year 2003. The DSL market will have around 10 million subscribers in the same timeframe. By overcoming obstacles that have impeded the widespread growth of DSL, the Cisco GlobalDSL strategy will enable service providers to more quickly and broadly deploy high-speed services over DSL, and will make DSL one of the most widespread access technologies in the market. "

"Cisco's GlobalDSL strategy offers clear benefits to service providers worldwide, not just in the way of services and reach, but also in scale," says Ron Westfall, senior analyst at Current Analysis, a leading industry analyst research firm. "The GlobalDSL strategy puts Cisco in a position to be the major catalyst for a DSL mass market." Adds Curtis Price, program director at Stratecast Partners, a leading industry analyst firm, "If DSL is to be mass market, mobility is key. DSL has to possess the characteristics that have made dial access so ubiquitous. With its GlobalDSL strategy, Cisco is taking an active role in addressing the right criteria for making DSL mobility happen."

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