Rana Barua joins Triton, Mumbai as vice-president, brand services

By , agencyfaqs! | In
Last updated : August 20, 2004
Barua has ten years of advertising experience and was with Rediffusion DY&R earlier

The action at Triton Communications, Mumbai is certainly hotting up. Close on the heels of acquiring the creative duties of YES Bank, the office has now appointed Rana Barua as its vice-president, brand services.

Barua assumes office today with a clear mandate of handling some key brands as well as pushing the agency's new business agenda.

Triton, Mumbai contributes about Rs 100-crore to the agency's overall kitty, and its client roster includes players such as Eureka Forbes, Millennium Alcobev (key brands include Sandpiper and Zingaro Beer), Paras Pharmaceuticals and Adani Wilmar (the last two companies are based in Ahmedabad) among others.

Barua, says Jayesh Ravindranath, executive director, Triton Communications, Mumbai, fits the bill in terms of his temperament, overall experience and skill sets.

"We have been looking to grow for the last year-and-a-half, and the first step in that direction is the need to identify good people. Rana, we believe, could be a good ally in our endeavour," he adds.

Prior to joining Triton, Barua was with Rediffusion DY&R, Mumbai as its client services director. He has ten years of advertising experience having done time with agencies such as JWT, O&M, Lowe and McCann-Erickson.

What excites Barua about his current assignment is the focus on getting new business, which he describes as his strength. "For the last four or five years, I have been concentrating on this function, and I was keen on joining an agency that wanted to grow," he says.

As part of its growth plans, the agency has identified certain categories that it would like to represent over time. These include IT, telecom, consumer durables and automotives. "These categories have tremendous potential," says Ravindranath. "And, we are quite keen on representing them."

Presently, the agency's client spread is primarily restricted to FMCG companies and service brands such as Eureka Forbes. The gameplan is to widen its portfolio of clients, and thereby increase size. © 2004 agencyfaqs!

First Published : August 20, 2004
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