Carat Media Services has won two media businesses. The first business is Ozone Ayurvedics which has products such as Nomarks, while the second is of Chateau Indage which produces wine and is the largest producer of grapes in the country.
The developments has been confirmed by Charles Berley Jenarius, group CEO, Carat India.
With this, Carat Media Services has won three businesses in the last two months along with the BPL Mobile account estimated at Rs 10 crore.
While talking to agencyfaqs!, Jenarius said, "This is indeed a great achievement for Carat as we have won businesses worth Rs 34 crore in the last two months."
SC Sehgal, managing director, Ozone Ayurvedics, says that the company plans to spend a minimum of Rs 12 crore and may also increase the media budget to Rs 15 crore later.
Ozone has increased its media budget as it will be launching some new products in the market soon. At present, Ozone Ayurvedics has herbal capsules and eye care products apart from it's popular brand Nomarks. The creative duties will be handled by the company's in-house team.
Santosh Verma of Chateau Indage also confirms that the size of the business is around Rs 12 crore. The media plan of Chateau Indage would comprise television, print and outdoor.
On being quizzed by agencyfaqs! on how they can advertise on television being a beverages company, Verma, says, "We are also the largest producer of grapes in the country and we have been the pioneers of manufacturing wine in India. In the campaign, we will promote the group company Champagne Vineyards Limited along with Chateau Indage."
Verma claims that the company has been exempted of excise duty in Maharashtra as it has positioned itself as a agricultural product and the Delhi government has also allowed grape wines to be stored in retails stores.
"Through our campaigns, we want to promote wine as a drink, which is good for health and not be associated with alcoholic beverages," Verma added.
The creative duties of Chateau Indage has been assigned to Saatchi & Saatchi, Mumbai
© 2004 agencyfaqs!First Published : September 06, 2004