The three little pigs are five years older but they still rock

Ordinary citizens can contribute positively to the journalistic process – even in this age of fake news. The Guardian’s 2012 ad spot – The Three Little Pigs – by BBH proves this despite being five years old.

The ad reimagines the Three Little Pigs as a modern news story. The spot merged fantasy with reality while vividly demonstrating the British newspaper’s concept of “open journalism,” which urged readers to collaborate in the news process by sharing commentary, images, even original reporting.

The ad’s creative director, David Kolbusz (who is now creative director of Droga5 London) feels that, even five years down the line, “as a narrative representation of how a story can grow, evolve and change based on the collective effort of a society.” He adds: “With any luck, in due course the Western world will recalibrate and we won’t find ourselves having to accommodate a separate reality for much longer.”

Source : http://www.adweek.com/creativity/5-years-later-the-guardians-three-little-pigs-still-blows-the-house-down/