Diesel’s new ad goes with flaws

Remember the false news story about a Chinese man suing his wife for bearing ugly children? It is a different matter that many newspapers carried the story without verifying the authenticity.

Diesel’s “Keep the World Flawed” tugs on the audience’s collective memory of that bizarre drama, which ultimately ruined the reputation of the model who appeared in the ad. In the ad, however, the fault goes two ways: When “Keep the World Flawed” opens, an insecurity-crippled man gets surgery to pin back his “elephant ears” (a surprisingly common procedure).

He falls in love at a laundromat, and what follows is a classic Levi’s-style progression of young, lusty love blooming into pregnancy and progeny. It is only then that the viewer discovers that the woman has had an operation of her own.

The commercial promotes Diesel’s 2018 Spring Summer Collection, which people are encouraged to clash and contrast in grungy ’90s style, an ambience that can be felt throughout the production. Its celebration of flaws goes deeper than the storytelling and into its smaller details, too.

Source : http://www.adweek.com/brand-marketing/diesels-new-ad-celebrating-flaws-has-great-storytelling-that-flies-off-in-all-directions/