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Standard Chartered refreshes its global brand identity after eight years
Stanchart has a brand new campaign titled, Good Enough will Never Change the World.
The Here for Good campaign did Standard Chartered a world of good in the eight years that it has been in use. Stanchart bosses claim that it is now often mentioned as a reason why people choose to join or stay with the bank as employees or as clients.
With the original line the brand wanted to show how it could be a force for good by promoting economic activity that has a positive social impact. With the new one, it wants to “sharpen its focus on how banks can help tackle the problems that stand in the way of global prosperity and commerce”.
Promotion for the ‘Good enough will never change the world’ campaign will see the bank showcase a series of inspirational short films featuring people who accomplished extraordinary things because they wouldn’t settle for ‘good enough’, like Jamaican sprinter and Olympic champion Usain Bolt.