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Can Snapchat Spectacles Make Us More Zen?
Oh, we mean Snap Inc., yes...
Here's an existential question for millenials: How much of your life do you want to share? Whether through a slideshow of static images or a short video, with the availability of options like Snapchat stories, Instagram video, Facebook Live and the all pervasive 'FOMO' sentiment, it's a question worth thinking over.
If ease of recording one's life from a first person perspective, and sharing it with the world, in real or near-real time, are the parameters to gauge the success of a digital-led brand, then buzz master Snapchat sure has arrived.
In what situations are you most likely to use this "toy" (as Snap Inc. CEO Evan Spiegel calls it)? On vacations, perhaps? Just special ocassions? Or simply to show others what you're looking at while going through.... normal life?
Let's not forget here that these spectacles can be used as much for the purpose of reliving one's own memories as they can for the purpose of sharing one's life with the world. As Spiegel said about the gadget, "I could see my own memory through my own eyes – it was unbelievable. It's one thing to see images of an experience you had, but it's another thing to have an experience of the experience. It was the closest I'd ever come to feeling like I was there again."
Picture that scene from The Namesake (2006), in which Irrfan Khan's Ashoke Ganguli tells his son, who is lamenting about not having a camera to capture a pretty sight, "Now you just have to remember it..."
In the present day, he would have more options.