Results for '2020 Tokyo Olympics'

Marketing

Olympian Neeraj Chopra's glory can dent cinema-cricket duopoly in brand world: Experts

Chopra threw the 800 grams javelin 87.58 metres to be on all the Indian news channels during prime time. Will it be enough to take him to the hoardings?
Advertising

What can India’s rising sportswomen endorse?

As brands race to rope in the best women athletes to endorse their products, what is it really that they can endorse and for how long? We speak to industry experts to find out.
Advertising

Facebook picks up skateboarding for new Tokyo Olympics-themed spots

Created by Droga5, a series of ads promote the apps in the Facebook family of apps – Instagram, Facebook and WhatsApp.
Marketing

Tokyo Olympics: Japan’s Dentsu Inc. under the scanner

The advertising and PR giant is being probed for conflict of interest and attempt to lobby members of the International Olympic Committee (IOC).
Media

The Olympic Games has been officially postponed

The world's biggest sporting spectacle has been postponed by a year as it joins the list of events affected by Coronavirus.
Advertising

25% of Global Ad Spend in 2016 to be on Digital: Carat Report