Results for 'Advertising Standards Council of India (ASCI)'

Influencer Marketing

Did Myfitness accidentally promote betting through its influencer marketing campaign?

In the video, fitness influencer Maanav Sukhija is seen making a bet on the outcome of an IPL match while eating Myfitness peanut butter.
Influencer Marketing

ASCI Academy introduces ‘responsible influencing e-learning course’

It seeks to cover regulatory and platform-specific guidelines, disclosure power, influencer archetypes, and engagement checklists.
Advertising

CCPA and ASCI team up to strengthen advertising regulation in India

The CCPA will take appropriate action against any non-compliant advertisements forwarded by ASCI.
Advertising

ASCI consults with Department of Consumer Affairs on surrogate ads

Discussions were held around rampant surrogate ads of categories such as alcohol, tobacco, and gambling, which are illegal in India.
Advertising

ASCI issues guidelines to ensure honest environmental claims in ads

'Guidelines for Advertisements Making Environmental/ Green Claims', will be effective in the public domain from February 15, 2024.
Advertising

ASCI reinforces guidelines for qualification of brand extension of restricted categories

The updates will contribute to maintaining the integrity of advertising in India and protecting consumers from misleading practices.
Advertising

Sandeep Goyal writes to ASCI against surrogate alcohol ads

The ICC Cricket World Cup features sponsorship from major alcobev names including Bira91, Royal Stag, Jacob's Creek, Pernod Ricard India, Kingfisher, Black & White, and Diageo.
Influencer Marketing

ASCI’s new diktat a severe blow for health and finance influencer endorsements?

The need for SEBI registrations or medical certifications alienates a majority of influencers, but can it arrest the flow of misleading ads?
Influencer Marketing

A deep dive into how ASCI’s new guidelines will change the influencer game

With the introduction of these new guidelines, what are the revised roles and responsibilities for social media influencers?
Advertising

After whitepaper launch, ASCI and Khaitan probe the legal labyrinth of AI in the ad world

In a webinar held yesterday, ASCI in association with Khaitan, delved deep into the legal maze surrounding the use of AI in advertising.