The campaign ft. Ayushmann Khurrana will be launched across various TV channels as well as digital and social platforms.

The brand has announced acclaimed Bollywood actor and fashion icon, Ayushmann Khurrana, as its brand ambassador.

The campaign aims to inform and empower customers, enabling them to send and accept money effortlessly with Amazon Pay.

Khurrana's deal with Warner Music India will enable him to utilise the label's network, fostering connections beyond India.

It aims to uphold the right to elect leaders, combat apathy, and encourage younger generations to participate in the democratic process.

Khurrana collaborates with CG Foods to launch two new noodle flavours: Seasoned Masala Noodles and Dynamite (Korean Super Spicy Range).

The initiative utilises AI technology to create over 250 customised videos for various locations in India and abroad.

Khurrana will spearhead the campaign named #TimeToWobble.

The campaign also features Sneha Khanwalkar, a musician, and chef Amninder Sandhu.

It will curate economic opportunities for young people, especially girls and marginalised youth.