Results for 'BharatPe'

Marketing

BharatPe launches PAYBACK India in a new avatar: rebrands it as ‘Zillion’

The new brand identity aims to target customers across age groups and add a new dimension to their overall shopping experience.
Advertising

BharatPe lets offline merchants create customised ads with Rohit Sharma and KL Rahul

Tech from Rephrase.ai lets merchants create their own ads on the BharatPe app in 48 hours.
People Spotting

BharatPe appoints Nalin Negi as Chief Financial Officer

Nalin will be reporting to Suhail Sameer, CEO, BharatPe.
Marketing

Data acts as the core of everything we do: BharatPe’s Parth Joshi

The fintech platform’s CMO says that the timing of its recent campaign is incidental as it coincided with IPL's ending and that is when media clutter reduces.
Advertising

BharatPe launches ‘Hai Yakeen’ campaign to celebrate the dreams and passion of the merchants of India

The TVC has been directed by the ad-film director, Anupam Mishra.
Advertising

BharatPe launches a new marketing campaign for postpe

The campaign designed around the theme ‘De Dena Aaram Se’ will promote the company’s fast-growing BNPL product postpe.
People Spotting

BharatPe appoints Rohit Pillai as Head of Brand marketing

He is ex Bira 91, Blue Tokai Coffee Roasters, Habbit Health & Nutrition.
Marketing

"Want to break the wallet and make it irrelevant to consumers:" Parth Joshi, CMO, BharatPe on postpe's first big TV campaign

The CMO wants postpe, a 'Buy Now, Pay Later' product to replace wallets, cash, UPI whilst taking on the likes of ZestMoney, Amazon Pay Later, LazyPe.
People Spotting

Rajnish Kumar joins BharatPe Board as the Chairman

He is erstwhile Chairman of State Bank of India.
People Spotting

BharatPe appoints ‘Nehul Malhotra’ as Head- Consumer Lending

He is ex-Paytm / Russell Reynolds/ McKinsey and has joined BharatPe’s core leadership team.