The Caresmith ad specifically calls out Shantanu, the founder of Bombay Shaving Company, similar to how BSC referenced Prachi.

The ad encouraged her not to yield to bullying and to opt for their razor, stating, “We hope you never get bullied into using our razor.”

The ad addressed Prachi stating, “Dear Prachi, they are trolling your hair today, they’ll applaud your A.I.R. tomorrow.”

Chugh has been appointed as CSO for India and International markets at Visage Lines Personal Care, the parent company of Bombay Shaving Company.

Our guest author delves into the world of D2C sales, unraveling the monthly dance between ambitious targets and strategic planning.

The debut of the 18-hour flash sale is set for January 18, 2024, exclusively on its website.

Deepak Gupta, co-founder and COO and Gauri Malhotra, CMO shared insights on the growth achieved this year and outlined their strategic plans for the upcoming year.

The campaign introduces cutting-edge Trimmer range to redefine grooming excellence for the modern Indian men.

The company also aims to strengthen its newly-launched women's grooming category, Bombae.

Prior to this, Varun Gupta worked as the SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL.