'Indian Sweets League' campaign featuring cricket icons Suresh Raina and Zaheer Khan aims to raise awareness about oral health while celebrating IPL wins.

The brand's recent ads are atypical of the category standards of white coats and pseudo-docs. Here's why.

The ad film, featuring a politician experiencing toothache after sweets, encourages proactive oral care.

That piece when the observers of advertising reveal the ones that tickled their fancy.

The ads featured in the major editions of The Times of India's city supplements—Bombay Times, Delhi Times, and Bangalore Times.

On the back of a new campaign, the brand’s marketing director details the marketing and media strategy for the new launch.

Made by WPP@CP, the ad seemingly wants to initiate a behavioural change in Indian consumers’ night routine to protect them against cavities.

The brand wanted to come up with an idea that was different from regular toothpaste ads.

In a conversation with afaqs!, Bhawna Sikka, Haleon’s oral healthcare category head, breaks down the brand’s marketing strategy to take on the Indian oral care market.

Continues to celebrate the brand philosophy of ‘Smile and Get Going.