Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.

Experts highlight CTV's transformative impact amid major events like elections and IPL, forecasting a significant shift in advertising strategies.

Addressable TV homes are set to surpass 45 Million by the end of 2024, covering 21% of Indian TV Homes.

Advertisers will gain direct entry to premium CTV and connected device audiences within the top 10 metropolitan areas.

The campaign focuses on retargeting CTV ad viewers on Meta platform using device graph mapping.

The FAST Channel will offer viewers with the best of Bollywood movies and music.

India TV will provide round the clock analysis of latest election news and trends and political interviews through this channel.

As part of this collaboration, TV9 Network will make its mark on Samsung TV Plus India, Samsung Electronics' free ad-supported streaming TV service.

Network18's Puneet Singhvi asserts the company's strategic shift towards digital integration seeks to transform the audience engagement dynamics in the Indian media industry.

This will enable DistroTV users in India to stream Network18's diverse portfolio of channels live and for free.