Results for 'CWC' 23'

Advertising

How Zoo Media’s integrated pitch approach helped them secure the ICC WC 2023 mandate

Suveer Bajaj discusses winning the integrated mandate for the ICC WC 2023, the execution of campaigns and Zoo Media’s focus on sports.
Advertising

ICC Cricket World Cup 2023 saw 17% surge in average ad volumes: TAM Sports

Vini product, the company behind Fogg deodrants, retained its spot as the leading advertiser for CWC'23 from CWC'19.
Media

CWC '23's silver lining: Ad revenue sees over Rs 3000 cr boost

Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup.
Marketing

Amidst surge in hotel prices in Ahmedabad due to World Cup final, Wakefit offers free accommodation

The brand is offering an exclusive opportunity for cricket aficionados to spend the night at Wakefit’s Bodakdev outlet in Sarkhej-Gandhinagar, Ahmedabad.
Marketing

Hit wicket or hit songs? Reviewing the impact of World Cup 2023 anthems

Industry experts analyse success factors, challenges, and strategies for World Cup brand anthems.
Media

Glance's smart screen strategy: From Bigg Boss 17 integrations to global markets with gen-AI

Bikash Chowdhury, CMO, Glance, discusses brand strategy, Jio Cinema partnership, Cricket World Cup, global market plans, and more.
Advertising

Average ad volumes witness indexed growth of 22% in ICC World Cup 23, reveals TAM Sports report

The report shows that the count of categories, advertisers, and brands saw a spike of 31%, 1%, and 26% compared to the 2019 World Cup.
Advertising

Ad volumes per match grew by 24% in ICC World Cup 23: TAM Sports report

The report explores Indexed Growth in average ad volumes for ICC World Cup'23 Vs ICC World Cup'19 for the first 23 matches.
Advertising

PhonePe takes on health insurance woes with humorous World Cup ads

The brand promotes its monthly health insurance premium offering and compatibility with other payment apps with six short ads for the CWC 2023.
Advertising

Are brands tapping into Disney+ Hotstar's vertical ad offering this cricket world cup?

Experts decode the impact of MaxView in live sports properties, unravelling its significance for advertisers and viewers.