Marketing in 2024 is all about affinity, advocacy and advancement in the era of Conscious Consumerism.

Our guest author dissects the sweat-equity trend in D2C brands, unraveling the dynamics of celebrity endorsements and investor models.

Our guest author delves into the world of D2C sales, unraveling the monthly dance between ambitious targets and strategic planning.

Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability.

It includes exclusive homegrown D2C brands across men's and women’s clothing, footwear and accessories.

Our guest author dives into the intricacies of D2C as a powerful force in the ever-changing landscape of consumer-centric innovation.

Startup brands navigate complexities, balancing online and offline strategies, as experts discuss future trends and challenges.

D2CPro, Pumpkin's new agency, will cater to the marketing needs of D2C brands.

With a bunch of brand acquisitions and digital roll-up companies becoming unicorns lately, the ‘House of Brands’ model is gaining popularity.

ITC, Nestle, Dabur, HUL and Colgate have launched D2C platforms recently. Can these channels bring in sizable sales?