With a number of EV launches set in 2024, the sector is expected to contribute significantly to the AdEx, say, leaders.

The brand has partnered with the artist Kunel Gaur, to reimagine the future of the two-wheeler category. Ather’s VP of marketing tells us how.

The new offering will be available in Delhi, Mumbai and Bengaluru initially before being rolled out in other cities.

The CEO, India & South Asia, Interbrand, talks about how the agency built Vida and Switch – two electric vehicle brands in India, and sheds light on his company’s vision for the country.

The company launched the new scooter during its Bangalore community day on January 7.