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After dropping the word ‘Fair’ from the product’s name in an attempt to be more inclusive, Glow & Lovely’s first ad with actress Yami Gautam is now on air.

Glow & Lovely will be the new name for the Fair & Lovely brand. The Men's range of Fair & Lovely will be called 'Glow & Handsome'.

Shortly after HUL dropped the word fair from its product 'Fair & Lovely', shaadi.com announced it would remove the skin tone criteria filter from its site.

The company says this is an attempt at a more "inclusive and diverse" approach to beauty. "Brand committed to celebrating all skin tones" says HUL