Luminous shifts focus to the political arena amid the cricket season for marketing
Neelima Burra, chief strategy transformation and marketing officer at Luminous outlines business objectives, leveraging cricket & elections for marketing, and more.
India Ka Asli Tyohaar: A Nation Engaged– General Election 2024 vs. IPL 2024
With widespread engagement and diverse news consumption, the election offers tailored advertising strategies and a superior return on investment compared to the IPL.
Google partners with ECI to support 2024 Indian general election
Google has mandated identity verification and pre-certification by the Election Commission of India for advertisers running election ads on its platforms.