She makes the case for the Reckitt-owned toilet cleaner against detergent.

It has already onboarded Dream11, Vimal, Asian Paints, Charged By Thums Up, Joy, Dettol, and Amul.

It has also launched the '#BeFreeToPee' campaign to tackle women's ignorance and lack of access to public restrooms.

The brand is throwing shade at competitors who offer lower prices for ‘lower quality'.

It is a part of India's Mission Swachhta aur Paani campaign.

The ad film encourages family members to assist the mother with exhausting tasks like bathroom cleaning.

Comparative advertising in India has mostly been adversarial unlike those in Western markets; what gives?

The bench termed Domex's advertisements to be untruthful

What does a homeowner do when Kumar is no longer interested in your toilet’s cleanliness?

Regional channels held a lion's share, as per the report.