The campaign has been conceptualised by Mullen Lintas and will be aired on television channels and digital platforms across the country.

The campaign is rolled out on CTV, digital, social media, OTT platforms, and print media, for selective match-ups during news segments.

It aims to amplify its brand presence and connect with cricket enthusiasts through various initiatives and digital content.

Prior to joining Hindware, she held various leadership roles at companies such as Havells India, Whirlpool of India, SpiceJet Airlines.

Hindware Limited has partnered with Punjab Kings and Royal Challengers Bangalore for this year’s season of Indian Premier League.

Charu Malhotra, VP & head of marketing, Hindware, details how the brand is aiming to connect with the millennials with a marketing strategy around the ongoing IPL.

This strategic partnership will enable Hindware to strengthen its brand visibility and engagement with cricket fans across the country.

The seasoned marketer takes us through her approach to new-age marketing and the necessary tools to drive it.

The Lacasa store is a state-of-the-art, digitally integrated experiential store that offers a one stop shop for homeowners, architects, interior designers, and business buyers.