The film is expected to rake in Rs 40 crore on its opening day.

INOX would also provide space to Badminton Association of India (BAI) in cinema lobbies and LED displays for tournament promotions.

As per the agreement, INOX will merge with PVR in a share-swap ratio of 3 shares of PVR for every 10 shares of INOX.

The unique Multiplayer Onscreen Game brings alive the 3 layers of Trixy Cheesecake Dessert.

The combined entity will operate 1546 screens across 341 properties across 109 cities.

Indian Esports ecosystem to benefit from this partnership ahead of Asian Games, Commonwealth Championships and IESF World Championships.

Theatres have pinned their hopes on the Rohit Shetty film Sooryavanshi, releasing on November 5, to pull crowds and rake in the much-needed moolah.

The partnership will see Nissan India and INOX working across various digital media platforms including on-screen and video wall advertisements.

INOX will screen matches played by Team India, along with marquee league matches, the semi-finals and the final at multiplexes in select locations.

The industry that has lost around Rs 4,800 crore since March 2020 is upbeat as more than 20 big-budget Hindi films announce release dates.