Results for 'IPL'

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Brands that hit a sixer on JioCinema amidst IPL frenzy

Among the plethora of brands present this IPL season, Tata.ev, SBI Bank, CRED are among the few that found the right pitch.
Guest Article

Some early Power Plays from the IPL

Our guest author delves into the IPL's multifaceted impact, from strategic gameplay to brand evolution, revealing insights beyond the cricketing spectacle.
Marketing

Remember the first time IPL streamed live online? It wasn't on Disney+ Hotstar or JioCinema

Clue: DLF was the title sponsor and there was just one reliable streaming platform in India.
Advertising

CCPA attempts to curb surrogate alcohol ads ahead of IPL

The CCPA has requested a list of products marketed under the same brand as alcoholic beverages.
Marketing

PUMA signs a multi-year deal with Delhi Capitals as the official kit partner for IPL and WPL

The Delhi Metro Rail route map will be featured on the jerseys and players' kits, showcasing the city's spirit and energy.
Guest Article

The grand Indian D2C sale

Our guest author delves into the world of D2C sales, unraveling the monthly dance between ambitious targets and strategic planning.
Media

Star Sports marginally increases ad rates for IPL 2024

The combined rate for SD and HD channels has increased to Rs 16.4 lakhs from Rs 16 lakhs. 
Media

IPL franchises in talks with BCCI to explore capital raising strategies: Mint

KPH Dreams Cricket, responsible for Kings XI Punjab, and JSW GMR Cricket, parent company of Delhi Capitals, are contemplating the possibility of going public.
Advertising

Go Cheese picks TV over digital; spends 8% of its budget on '23 IPL

For Akshali Shah, executive director at Parag Milk Foods, the IPL has surpassed all expectations.
Guest Article

Is this the era of WSP - who is saying the proposition?

It seems so, at least if an average sampling of commercials during an IPL telecast, is anything to go by.