The account was won following a multiagency pitch and will be serviced from the agency’s Gurgaon office.

He will report into Vinod Thadani, CEO iProspect India & Digital Growth Officer India, dentsu Media.

As per the mandate, the agency will handle the entire gamut of digital duties for AU Bank including performance and branding campaigns.

As per the mandate, iProspect India will handle the Paid Media (which includes all biddable platforms like Google Search & Display, Programmatic, Facebook and Amazon) and SEO duties for the brand.

iProspect India will offer its services to Kotak Life in search engine optimisation (SEO), search engine marketing (SEM), paid social, affiliates and display facilities.

The agency will handle the account from its Mumbai office.

The initiative will mentor female start-ups in the country.