Results for 'IRS'

Points of View

IRS Q3 2019: Experts share highlights and challenges

We spoke to DD Purkayastha of ABP, M V Shreyams Kumar of Mathrubhumi Group and Karan Darda of Lokmat.
Media

Digital leading media reach growth trajectory: IRS 2019 Q3

The 2019 Q3 data is a rolling average of the last quarter of IRS 2017 (Q4) and three quarters of IRS 2019 (Q1+Q2+Q3)
Media

MRUC issues RFP for Research Agency partner

MRUC (Media Research Users Council)is all set to invite research partners to pitch for the contract to conduct IRS (Indian Readership Survey)
Media

Vikatan Group shelves 2 print editions; restructures portfolio

‘Vikatan Thadam’, ‘Doctor Vikatan’ has been shelved while ‘Aval Manamagal’ and ‘Chutti Vikatan’ will now take a B2B avatar
Points of View

What do the IRS numbers mean for regional publications?

Media

IRS Q1 2019 - Top newspapers and magazines

Media

IRS Q1 2019 Data: Print continues to expand

Guest Article

Fake news on social media could give print a 'new normal'

Advertising

To what extent will the recently released IRS data impact marketers' print spends?

Advertising

"I would like to put IRS back on track": Ashish Bhasin, chairman, MRUC