ICC Cricket World Cup 2023 attracts surrogate advertising from alcohol brands
The tournament has some major alcobev names, including Bira91, Royal Stag, Jacob's Creek, Pernod Ricard India, Kingfisher, Black & White, and Diageo associated with it.
The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.
New Kingfisher ad features a father-daughter pair bringing Goa to their homes
A father tries to cheer up his daughter, despairing over a failed Goa trip plan and breaks out the Kingfisher beers for a round of in-home consumption.