He will be responsible for driving the growth of iQOO brand and its operations in India .

Dentsu Impact has conceptualised the film, and the background score has been curated by music director and playback singer Aman Pant.

The brand’s cause-led campaign #SwitchOff is a rare sight in smartphone advertising, where much of the messaging is product-oriented and dominated by new tech.

The latest campaign features Vivo ambassador Aamir Khan as an uncle who’s solving his nephew's selfie woes with the help of the new V19 handset.

The company’s director of brand strategy says that in the below 30k segment, Vivo is number one in the offline sector, whereas in the offline plus online mix, it is number two in India.

The winner was picked from over 3000 entries and will receive Rs 5 lakh as prize money and for the rights of the logo.

Wants users to spend quality time with family.