As per a new Ormax report, the country’s theatrical audience has surpassed the pre-pandemic level by 8%.

The top four films of 2023 are Jawan, Animal, Pathaan and Gadar 2, all original Hindi language films.

Ormax Media report reveals India's viewership in OTT Originals streaming.

The tool forecasts key business metrics for each category, i.e., first-day box office for films, first-weekend viewership for OTT shows, and first-week viewership for television.

The partner in the media consulting firm predicts muted to stable growth next year.

The latest Ormax OTT audience report estimates 13.5% growth in 2023 as compared to 20% increase in the last year.

The course will equip students with an understanding of various aspects of media analytics, audience engagement, and how to measure and analyse data.

He will work closely with leading film studios, production houses and marketing agencies in the areas of content, marketing, and business strategy.

Ormax Stream Test has been used to set more than 200 web-series & direct-to-OTT films so far.

The report breaks down India’s theatrical universe by gender, age, geography and language.