The brand’s Rs 5 carton pack has taken a new shape. Parle Agro's head of marketing breaks down the strategy behind its growth.

'Brand Spotlight' is JioCinema's latest advertiser innovation, specifically designed to help advertisers across the board.

It has been conceptualised and crafted by League Brand Partner and Paperboat Design Studios.

For the seventh time as the co-presenting sponsor, Parle, under its brand Parle 20-20, is set to launch the 'Parle 12th Man' initiative.

As devotees gather for the consecration of the temple, here are some of the brands that do not want to miss out.

The court has temporarily barred Parle from featuring tagline as part of its advertising campaign.

…Britannia runs the show outdoors.

Krishnarao Buddha, senior category head, Parle Products, talks about the campaign and its positioning in India’s candy market.

The court has barred Parle from manufacturing, packing or selling its chocolate biscuits in the offending trade dress/pack.

Amul, Britannia, Clinic Plus and Tata Consumer Products round up the top five spots.