The count of categories and advertisers increased by 65% and 37% respectively compared to IPL 16.

A reminder for the new generations of all the brands Parle Products houses.

It has already onboarded Dream11, Vimal, Asian Paints, Charged By Thums Up, Joy, Dettol, and Amul.

Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.

The brand has revisited its vintage sweet and salty duality, previously played by Boman Irani and Vijay Kadam. The brand’s Sr. category head tells us why.

The senior category head reveals the exact reason it chose Star Sports, why it’s advertising old ads, and why WPL during Diwali is a good thing for advertisers.

Senior category chief Mayank Shah explains the brand's new campaign, whether it will advertise on the IPL, and more in a quick chat.

The new TVC emphasizes company’s focus on creating a unique blend of breakfast time snack.

The campaign has been conceptualized and executed by Thought Blurb Communications.

The campaign focuses on gratitude and celebrating the presence of fathers in our life.