The TVC will launch a comprehensive 360-degree campaign, promoting its availability in both traditional and modern retail outlets.

The company will kick off a 360-degree campaign to drive awareness with a TVC advertisement and social, digital, and eCommerce support.

Experts reveal strategic placement strategies of products to boost visibility and spur impulse purchases, tailored for modern customers.

The ad organically connects the brand’s range of drinks with everyday small moments in life.

Previously, Menon was serving as marketing director of Kimberly-Clark in India.

From industry titans reshuffling roles to brand overhauls, we list impactful shifts that made the news in 2023.

Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.

The court has temporarily barred Parle from featuring tagline as part of its advertising campaign.

He was the regional marketing director for health and nutrition at Reckitt.

The U.N. health body said non-sugar sweeteners don’t help with weight loss and increase the risk of certain diseases.