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Results for 'Perfetti Van Melle India'
By
Ubaid Zargar
Marketing
Cost, clutter, and competition: key factors Perfetti will consider for IPL advertising
Perfetti recently launched a new product for its Center Fresh Mints range. However, the brand is undecided about using IPL to drive promotions.
By
Yash Bhatia
Marketing
Mentos-Fanta fusion: a quest to amplify brand image, not just revenue
Gunjan Khetan, marketing director, Perfetti Van Melle shares the objective behind the limited-edition launch, expectations and more.
By
Shantanu Pandey
Marketing Initiative
Perfetti Van Melle India's Center fruit launches 'Gully Ka World Cup' campaign in a quirky manner
Center Fruit’s new advert weaves the brand proposition in a similar slice-of-life scenario.
By
afaqs! news bureau
Advertising
Center Fresh, Dharma 2.0 unveils the magic of first meetings in their latest digital film ‘Jadoo’
The film embodies the brand’s nucleus of fresh breath confidence.
By
Shreyas Kulkarni
Advertising
Happydent shines a light on an issue that matters…
… While retaining the sense of humour we’ve come to expect from it.
By
Ubaid Zargar
Marketing
As Alpenliebe completes 25 years in India, let the celebrations begin
The brand's new campaign includes a TVC and a consumer engagement contest
By
Ananya Pathak
Marketing
Perfetti launches first non-gum variant of Center Fruit...
... Center fruit Soft Chews.
By
Ubaid Zargar
Advertising
Happydent merges crowdsourcing and causevertising...
...In its latest #HappydentSparklingSmile campaign.
By
afaqs
Interviews
"In FMCG, marketing drives the company; in non-FMCG, marketing is a support function": Rajesh Ramakrishnan, MD, Perfetti Van Melle India
By
afaqs
People Spotting
Perfetti Van Melle India appoints Rajesh Ramakrishnan as MD
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