The initiative aims to foster a compassionate environment for mothers through the use of authentic stories and celebrity involvement.

Deepali Agarwal, head, personal health, talks about the brand’s strategy in the Indian market.

Throughout the match, Sania's voiceover addresses the questions and doubts that society has thrown her way.

The campaign is a special initiative that aims to celebrate the multifaceted personality of a woman, especially her role as a mother.

The campaign titled #LoveYourWay has been conceptualized and executed by Momspresso STUDIO.