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Results for 'Rohit Malkani'
By
Nisha Qureshi
Advertising
Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand
In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
By
afaqs! news bureau
People Spotting
L&K Saatchi & Saatchi elevates Rohit Malkani and Kartik Smetacek to Chief Creative Officers
The duo will continue reporting to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India.
By
Nisha Qureshi
Advertising
L&K Saatchi & Saatchi heads on why agencies are losing the fight against consultancies
The duo delves into pressing concerns of the advertising industry, reflects on the agency's 2023 successes, and its ambitious goals for 2024
By
afaqs! news bureau
People Spotting
L&K Saatchi & Saatchi India appoints creative entrepreneur Shitu Patil as ECD and head of art
She will be based out of Mumbai and report to both Kartik Smetacek and Rohit Malkani.
By
Madhuwanti Saha
Points of View
What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?
That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.
By
Aishwarya Ramesh
Advertising
Surf Excel pushes for socially distant Holi celebrations in new spot
The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.
By
afaqs! news bureau
People Spotting
L&K Saatchi & Saatchi strengthens creative team in Mumbai
Chandani Samdaria comes on board as Senior Creative Director and Nikita Goswami joins as Creative Director.
By
Aishwarya Ramesh
Marketing
Keep it cool while cooking…
Crompton's new Air Buddy fan wants to change the fundamentals of cooking
By
afaqs
People Spotting
Delna Sethna quits L&K Saatchi & Saatchi
By
afaqs
Guest Article
How to tell a brand manager by the lunch he/she orders
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