What led Roposo to pause its live shows on Diwali?
Mansi Jain, SVP and GM, Roposo shares details about the live
entertainment commerce platform’s Diwali campaign, its journey post
acquisition by Glance and more.
Is YouTube Shorts high on the minds of brands and content creators?
The short-form video-sharing platform competes with the likes of Instagram Reels, MX TakaTak and Moj in India. What makes it a viable platform for content creators and brands alike?
Decoding the sweet spot for short-form video space in India
The expert panel on day 3 of Voot presents vdonxtasia Week looked into the journey of short video platforms in India, how they will create newer revenue streams for creators, and the big trends in this space.
Leo Burnett India wins the creative mandate for Roposo
The brand which is a business unit under Google-backed Glance, an unconsolidated subsidiary of InMobi Group will be handled by the agency’s Delhi office.