What is Samsonite’s strategy for customer retention?
For a premium luggage brand, repeating purchases can be a task. Samsonite’s head of marketing communications sheds light on the brand's expansion strategy.
Enormous teams up with influencers for Samsonite 'tests' campaign
Enormous teamed up with seven influencers including Manushi Chillar, drummer Sivamani, and Bruised Passport influencer couple Savi Munjal and Vidit Taneja.
Samsonite’s new campaign motivates viewers to brush off adversities
Featuring Amitabh Bachchan, Yuvraj Singh and Mithali Raj, the campaign compares hardships of life to strength and durability tests that Samsonite products undergo.