The campaign is set to roll out in two phases, and is ideated by DDB Tribal.

As Chandrayaan's Vikram lander touched down on the moon, India's brand world indulged in one of the year's most memorable moment marketing opportunities.

‘The two films feature characters like Alexander and Einstein with the tag line, ‘For Extra Hunger During Exams, Grab a SNICKERS®’.

SNICKERS® India collaborates with Vishnu Kaushal along with other influencers who will share their hangry moments from 2022 and amplify them.

A serving of KitKat Mango and Snickers Kesar Pista with a dollop of Tiramisu Popcorn for you.

The director of marketing speaks about how the pandemic, lockdown and online shopping has impacted the impulse snacking category.

The ad shows an effeminate man turning into a bearded man, with a deep voice, after a bite of Snickers. 

Snickers used the feature to promote a sweepstake offering free boxes of Snickers. However, when it didn’t go live because the feature was deactivated, they blamed it on the social media manager’s hunger. It builds on their current campaign line, “Maybe you just need a Snickers".

A person not in control when in hunger is somewhat similar to what Snickers did a few years ago.

The latest Snickers campaign features school students.