#BadhteRahoAagey initiative aims to spur entrepreneurial zeal and enhance the professional competencies of truck drivers.

Sood will feature in Sparsh’s first national campaign to deliver a strong, positive and hopeful message to the audience.

This year, the campaign has integrated gamification, offering users an engaging experience with attractive price points.

The campaign has been directed by Piyash Ghosh from Bang On Content.

The campaign builds on the ‘ever-happy-to-help’ persona of Sonu Sood.

BBDO India CCO Hemant Shringy explains why such a campaign, if Sood was a right choice, and when causevertising works.

Dandera will launch its advertising campaign with Sonu as the face of its first EV in September 2022.

During the visit, Sonu Sood also interacted with the experienced beekeepers from Dabur’s selective bee farms.

The TVC is the continuation of 'Maksad Toh India Ko Banana Hai' campaign.