The company aims to establish its electric cycle as a flaunt-worthy gadget and also appeal to the new-age tech-savvy generation.

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?

The ad makes no mention of the pandemic or how the e-cycle offers any precautionary measures. It instead focuses on the vehicle's speed

It has launched a new campaign called #ThePurestGreeting that's conceptualised by 82.5 Communications.

How do creative geniuses hide them from fellow folks? Also, is there any risk if they share the ideas, out of excitement or to simply put them to the test?

A closer look at Panasonic Life Solutions' new TVC and viral content in the changing media landscape...

He will report to Kapil Arora, Co-Chairman & CEO.