Results for 'TAM'

Advertising

TAM Report shows Ecom-Gaming as top advertiser in IPL 17 with 18% ad volume share

IPL 17 (2024) wintesses a 59% increase in categories and a 38% increase in advertisers compared to IPL 16.
Advertising

Number of advertisers in first 23 matches of IPL 2024 rise by 6% compared to IPL 2023: TAM Sports

The count of categories and advertisers increased by 65% and 37% respectively compared to IPL 16.
Advertising

Rahul Dravid secures top spot in celebrity endorsement list in ICC CWC' 2023: TAM

The report also highlights that volume of ads featuring celebrity endorsements increased by 55% in ICC CWC’23 as compared to ICC CWC’19.
Media

Tata Play allows brands to split one ad slot for multiple audiences

Tata Play has teamed up with Invidi and TAM to start addressable ads for linear television.
Advertising

Music genre ads rise 9% in H1 2023: TAM AdEx

As per the report, in H1 2023, Reckitt Benckiser (India) led with 27% of ad volumes.
Advertising

Print ad space registers 36% rise in H1 2022-2023: TAM AdEx

As per the report, the education sector dominated with 19% of the ad space share in print media, followed by services with 16%.
Advertising

HUL and Reckitt dominate TV advertising in first half of 2023: TAM

The food & beverage sector finished on top with 23% in January-June 2023 as well as during the same period in the previous year.
Advertising

Radio ad volume grew 20% in Jan-March '23 over same period in '21: TAM AdEx

LIC, with a 3% ad volume, is the leading advertiser in Jan-Mar '23.
Advertising

Pan Masala still a top advertiser on IPL 16 after 54 matches

Following it on second and third are E-com gaming and aerated soft drinks.
Media

TAM Sports launches new dashboard for enhanced business insights

The new dashboard is now available for subscription on TAM India’s website, and one can schedule a demo to see the tool in action.