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Results for 'TAM ADEX'
By
afaqs! news bureau
Advertising
TV advertising volumes witnessed a 22% increase in 2023 compared to 2019: TAM AdEx
Bollywood movie ‘Bholaa’ partnered with 12 brands in 2023.
By
afaqs! news bureau
Advertising
Ad volumes on Television grew by 5% in Apr-Jun’23 : TAM AdEx Report
Ad volumes saw a 1% growth in Jul-Sep’23 compared to Jan-Mar’23, says the report.
By
Nisha Qureshi
Radio
Festive radio ad spends soar as CWC and blockbusters drive demand
Upbeat consumer demand, Cricket World Cup and blockbuster movie promotions are driving the festive radio ad spends this season.
By
afaqs! news bureau
Digital
YouTube tops ad impression in web publication & app during Jan-Jun 2023: TAM AdEx
Grammarly was the leading exclusive advertiser among digital and TV mediums during Jan-Jun’23.
By
afaqs! news bureau
Advertising
Music genre ads rise 9% in H1 2023: TAM AdEx
As per the report, in H1 2023, Reckitt Benckiser (India) led with 27% of ad volumes.
By
Nisha Qureshi
Advertising
Celebrity endorsements on TV fell by 10% in H1 2023: Tam AdEx report
Akshay Kumar continues to be the most visible celebrity on TV in ads in the Jan-Jun period of 2023 followed by Amitabh Bachchan, says the report.
By
afaqs! news bureau
Advertising
News genre ad volumes in H1 2023 witnesses 6% degrowth from 2021: TAM report
Services remained the leading sector with 15% share of ad volumes followed by food and beverages with 14% share.
By
afaqs! news bureau
Advertising
Ad volumes on GEC channels grew 5% in the first half of 2023: TAM report
Hindi GEC was the leading genre for advertising with 24% share of ad volumes says the report.
By
afaqs! news bureau
Digital
Digital ad impressions grew by 33% this quarter: TAM Adex report
Services was the leading sector with 45% share of ad impressions this quarter
By
Akshit Pushkarna
Advertising
Print ad spaces per publication grew by 7% in Q1 2023: TAM AdEx
The report also highlights that betting app Lotus365 emerged as the leading brand advertising in print between Jan-March ‘23.
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