Results for 'upGrad'

Marketing

Has BYJU’s big marketing spends contributed to its current crisis?

During FY16-FY22, the startup’s total advertising cost stood at Rs 8,029 crore. This is almost 69% of its operating revenue during the period.
Marketing

After benefiting from Shark Tank Season 1, here are upGrad's objectives for Season 3

Ankit Khirwal, the head of marketing, discusses its decision to partner with Sony Entertainment’s business reality show, expansive portfolio shift, and more.
Advertising

upGrad's #AageKiSocho campaign emphasises on upskilling for tech-dominated era

The campaign is conceptualised by BBH India.
People Spotting

upGrad appoints Govind Kumar to lead working professionals (B2C) segment

Govind will be based out of upGrad’s Bengaluru office.
People Spotting

upGrad Harappa appoints Avnish Datt as new chief business officer

Avnish will be responsible for the overall business of the company, working alongside Shreyasi Singh, founder and CEO.
Advertising

BBH India wins upGrad's creative mandate for its upcoming campaign

BBH India will work on upGrad’s brand repositioning as the skilling giant emerging out of India
Advertising

upGrad encourages Indian professionals to upskill in its latest campaign

The ‘Bus of Opportunity’ campaign powered by AI encourages India Inc. to embrace continuous upskilling, especially in the transformative era of GenAI.
Advertising

Generative AI: Navigating the ethical and legal minefield

upGrad and Zomato recently used images/videos of celebrities generated by AI programs in ads. Both have withdrawn the ads.
Advertising

Are ad-makers employing AI impetuously?

With AI picking up in advertising, brands are still figuring out the best practices to get the most out of the tool. But are there any limits?
Marketing

upGrad becomes the title partner to Mumba Masters at GCL

As part of the 1-year franchisee deal, the team logo will be carried on the tournament jersey and shall be worn by the six players.