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Results for 'upGrad'
By
Benita Chacko
Marketing
Has BYJU’s big marketing spends contributed to its current crisis?
During FY16-FY22, the startup’s total advertising cost stood at Rs 8,029 crore. This is almost 69% of its operating revenue during the period.
By
Benita Chacko
Marketing
After benefiting from Shark Tank Season 1, here are upGrad's objectives for Season 3
Ankit Khirwal, the head of marketing, discusses its decision to partner with Sony Entertainment’s business reality show, expansive portfolio shift, and more.
By
afaqs! news bureau
Advertising
upGrad's #AageKiSocho campaign emphasises on upskilling for tech-dominated era
The campaign is conceptualised by BBH India.
By
afaqs! news bureau
People Spotting
upGrad appoints Govind Kumar to lead working professionals (B2C) segment
Govind will be based out of upGrad’s Bengaluru office.
By
afaqs! news bureau
People Spotting
upGrad Harappa appoints Avnish Datt as new chief business officer
Avnish will be responsible for the overall business of the company, working alongside Shreyasi Singh, founder and CEO.
By
afaqs! news bureau
Advertising
BBH India wins upGrad's creative mandate for its upcoming campaign
BBH India will work on upGrad’s brand repositioning as the skilling giant emerging out of India
By
afaqs! news bureau
Advertising
upGrad encourages Indian professionals to upskill in its latest campaign
The ‘Bus of Opportunity’ campaign powered by AI encourages India Inc. to embrace continuous upskilling, especially in the transformative era of GenAI.
By
Venkata Susmita Biswas
Advertising
Generative AI: Navigating the ethical and legal minefield
upGrad and Zomato recently used images/videos of celebrities generated by AI programs in ads. Both have withdrawn the ads.
By
afaqs! news bureau
Advertising
Are ad-makers employing AI impetuously?
With AI picking up in advertising, brands are still figuring out the best practices to get the most out of the tool. But are there any limits?
By
afaqs! news bureau
Marketing
upGrad becomes the title partner to Mumba Masters at GCL
As part of the 1-year franchisee deal, the team logo will be carried on the tournament jersey and shall be worn by the six players.
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