Fixcraft is an end-to-end car repair and service and Sharma will be consulting with the company on brand building and marketing.

Britannia’s VP of Marketing Vinay Subramanyam had joined Pidilite as CMO in December 2021.

Prior to joining Polycab India, Sharma was managing director, Panasonic Life Solutions India where he was the first Indian managing director, to head the electricals arm of Panasonic Group in India.

World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.

The leading adhesive brand stuck ‘blocked’ tables and chairs to the floor so that the rule flouters didn’t get a seat and maintained distance from one another.

The company announced his appointment after Vivek Sharma, MD of Panasonic Life Solutions India stepped down.

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?

We interviewed the CMO of Pidilite as he completes five years on the job.

An analysis of the TVC and more on the category...

On the occasion of Pidilite's 60th birthday, Fevicol has released a long-format video ad.