Ruchira Jain

Stories by 'Ruchira Jain'

Guest Article

Oye bubbly: voice of youth or open happiness?

For many consumers globally, and especially in India – the bubbles are now uncool, says our guest author.
Guest Article

Can creativity be measured?

After all, creating memorable advertising requires not just high creativity, but also a deep understanding of the brand and the product category.
Guest Article

'Vocal for Local' is not a marketing strategy

Does political ideology really translate to consumer demand? What should marketers consider before jumping on the bandwagon...