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Benita Chacko and Venkata Susmita Biswas
Stories by 'Benita Chacko and Venkata Susmita Biswas'
By
Benita Chacko and Venkata Susmita Biswas
Advertising
V-Day? U-Day? No. Me-Day.
As expressions of romantic love become cliche, brands turn to self-love this Valentine’s Day.
By
Benita Chacko and Venkata Susmita Biswas
Media
IPL Media Rights: Digital rights fetch 70% premium on Day 2 of auction
The cost per match now stands at Rs 113.9 crore or about $14 million, making IPL the second most valuable sports league after NFL.
By
Benita Chacko and Venkata Susmita Biswas
Media
On Day 1 IPL media rights auction bids cross Rs 100 crore per match mark
Bidding was aggressive for digital media rights with the per match price inching close to Rs 50 crore per match.