Benita Chacko & Nisha Qureshi

Stories by 'Benita Chacko & Nisha Qureshi'

Influencer Marketing

ASCI’s new diktat a severe blow for health and finance influencer endorsements?

The need for SEBI registrations or medical certifications alienates a majority of influencers, but can it arrest the flow of misleading ads?

Brands go all guns blazing this festive season; 15% YoY increase in ad spend expected

While a number of advertisers had already increased their spends in H1 of 2023, the second half of the year that brings in festivities along with cricket frenzy, is going to provide momentum to adex.

IPL economy: How the tournament boosts consumption

From smart TVs to beverages to food delivery- the T20 series has been, directly and indirectly, impacting several other categories around it.