Decoding the vicious cycle of gender stereotypes and category codes.

The need for SEBI registrations or medical certifications alienates a majority of influencers, but can it arrest the flow of misleading ads?

While a number of advertisers had already increased their spends in H1 of 2023, the second half of the year that brings in festivities along with cricket frenzy, is going to provide momentum to adex.

From smart TVs to beverages to food delivery- the T20 series has been, directly and indirectly, impacting several other categories around it.