Indian marketers ascertain the various stages of the digital marketing journey that can be impacted by the new collaboration between the tech giants.

The tale of edtech taking the entire Indian academic world by storm, has seen a slump. Between legal issues and ad misadventures, what’s edtech’s path to redemption?

Once touted as the next big thing in audio, podcasts have struggled to attract marketers since the medium gained pace. The consumer count is up, where is all the ad money?

Advertisers are now mandated to have a verified account to advertise on Twitter. afaqs! tries to ascertain how the move will impact the platform's ad business.