Prateek Pathak

Stories by 'Prateek Pathak'

Guest Article

Embracing new age marketing: Redefining fintech strategies for the digital era

Our guest author explores how New Age marketing in fintech leverages AI, social media, and personalisation to engage digitally savvy consumers effectively.
Guest Article

Why brands should use influencer-based performance marketing approach

Our guest author briefly explains influencer marketing, performance marketing, performance-based influencer marketing, and influencer-based performance marketing.