Nandana Das

Stories by 'Nandana Das'

Profile

Profile: Narayan Devanathan: No politics please

The national planning head of Dentsu Marcom speaks about his journey from a missed medicine career to an opportune MBA degree, a humble beginning, to playing a strategic role with the giant players in the advertising industry.
Marketing

Cera adopts new identity

The new logo is free of structured boundaries, and signifies movement and exploration of new avenues.
Digital

Be a quitter, live your dreams!

The Franchise India campaign targets professionals with entrepreneurial dreams, and encourages them to translate their dreams into a reality.
OOH

Increase your wealth the mutual fund way

Birla Sun Life Asset Management Company's campaign aims to create greater awareness about the mutual funds industry, and to promote mutual fund investment as an effective investment tool.
Advertising

Congress party on the hunt for creative and media partners

It has been learnt that the political party is scouting for partners for the forthcoming assembly elections in Uttar Pradesh and Uttarakhand.
Digital

Flying high the digital way: SpiceJet

SpiceJet Q400 launch campaign, used Facebook, Twitter and YouTube to target air travellers and air enthusiasts.
Advertising

How an adman turned fire marshal for Formula 1

Samraat Dash, a creative director with Euro RSCG took part in the recently-concluded F1 event in India as a fire marshal, where he was seen dousing the fire of Felipe Massa's Ferrari.
Advertising

Saumya Chattopadhyay joins Ogilvy Africa

Chattopadhyay's responsibilities include handling the pan-African business of Airtel across the 16 countries Airtel currently operates in.
OOH

Flexing with ReeFlex

Reebok has created 16-feet high rock climbing walls in two malls in Delhi and NCR (National Capital Region) for consumers to experience the ReeFlex shoes in the right environment.
Advertising

OgilvyOne Worldwide grabs Yahoo! Big Idea Chair

The categories in which awards were given out were Best Use of Display Advertising, Best Online Video Advertising, Best Use of Social Media, Best Use of Technology, Digital 360 degree Award, Yahoo! Big Idea Chair Award, Best Use of Mobile Advertising, Best Use of Search, and Best Use of Regional Language.